TAG Heuer, is the Swiss Avant-Garde watchmaker since 1860. Avant-garde is in our culture and philosophy. Our unique heritage is built on pushing boundaries and breaking rules: harnessing mental fortitude to overcome technology restraints and create daring luxury watches with real racing spirit and a performance touch. The brand has marked the history of watchmaking, especially in the field of chronographs with an unequalled mechanical accuracy.
TAG Heuer is part of the LVMH Group.