BOSS Parfums celebrates the next chapter of the Man of Today campaign with a new mission; to inspire men to show who they are through their actions, and the values by which they live their life.
BOSS BOTTLED is one of the most iconic male fragrances of the last 20 years. It is the fragrance of the Man of Today. Whilst words tell us who a man wants to be, it’s his accomplishments and how he lives his life that explain who he really is.
The BOSS BOTTLED Man of Today campaign will inspire men everywhere to show the world who they are, through their positive, inspiring and life-affirming actions. It will empower them to prove that they are a man of their word; a man of substance as well as style. A man who measures success not by his material possessions, but how he has achieved his success: through the values by which he lives his life – every hour, of every day.